Experiential Travel

(Campaign, Creative)

Pas De Calais Tourism

Redefining Channel Hopping

Borne of a desire to support tourism in post-covid recovery, we were asked to drive a UK audience to the Pas de Calais region of Northern France. Working with 16 partners in France, who had all evolved their destination offering post-covid, our aim was to encourage the more discerning, eco-conscious traveller, and tap into the move towards experiential travel.

Our creative execution, tied in with INSIGHT DRIVEN media strategy, delivered by another member of the Roofbox Collective, was aimed at a range of audiences who enjoy the landscape, food, and history of Pas De Calais, at those who wish to feel different when they visit a place, and not just turn up, consume and leave.

“We loved working with the team - they form a warm and welcoming agency. Very responsive, they demonstrated an ability to analyse and transform needs that blew us away. Despite a tight schedule the team produced our best UK marketing campaign in record time.”

Diana Hounslow, Director, Pas De Calais Tourism

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