Gin and community

(Brand, Packaging Design)

Maidstone Distillery

Standing out, for all the right reasons

The story behind why founders Darren and Sam wanted to reinstate the legacy of distilling in the County town was so rich in history and detail, it was a great project to be involved in. We started with George Bishop. Original Master Distiller and Founder of Maidstone Distillery in 1785. Pioneer. Adventurer. Leader. Passionate about gin and his community. It was everything the brand needed to stand for.

It took some time to get him perfect. We were rightly very committed to accuracy and attention to detail. And we knew that once George felt right and authentic, that he would become central to the rest of the brand. We really wanted customers to view him as an old friend.

The full package

Once the brand was ready, we turned our focus to product and designing four stunning bottles - each with their own personality and approach.

Key to the strategy of the designs, is a grounding element, that links the designs together underneath the Maidstone Distillery brand. With a strong and consistent band and watch strap design, that leaves room on the main body of each bottle, to tell the story of the spirit in a distinctive and relevant way.

From focus group research, to original illustrations, copy writing and typography, all were considered and treated with ultimate care for each and every bottle.

"We always receive feedback that our bottles look beautiful. We wouldn't have such a strong brand and strong products if it wasn't for the team's commitment, flair, and vision."

Sam Graves, Founder

Have a project in mind?

We’re always happy to chat to good people, so drop us a line and tell us what stuff is on your mind. The Merest gem of an idea, or a fully-fledged brief, we’re ready for you.