The Rhythm of Kent

(Campaign, Creative)

Visit Kent

How does the Garden of England grow?

Our work with Visit Kent went beyond the standard tourist market. We worked alongside our media partner to deliver the campaign element of the Revi-VE project. A key strand of the Covid-19 Business Support Fund Programme provided by the South East Local Enterprise Partnership. The remit extended beyond the visitor economy into a broader placemaking piece.

The Rhythm of Kent concept speaks to the undulating and ever-changing nature of the landscape, from coast to countryside, to thriving city life. It also takes in the character, diversity and vibrancy of the people. Speaking to students, businesses and commuters alike – the campaign worked across multiple channels, from out of home, to digital to broadcast delivering superb results.

“The gang quickly got to grips with the audiences for the campaign as well as the core and nuanced messages. The creative process was not only completely collaborative and productive but dare I say, fun! The product was a flexible campaign that we were able to deploy across multiple channels to multiple audiences, without it becoming fragmented or diluted. It delivered brilliant results, account management was great, project management was all on point. We’ll definitely do it again!

Jim Dawson, Head of Creative, Visit Kent

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