Space to Discover

(Brand, Creative, Website Design and Build, Print)

Discovery Park

Freedom to Grow

The 220 acre, science park -Discovery Park- was ready to upgrade their brand, along with their state-of-the-art facilities. Our objective: to draw people out of the entrenched 'Golden Triangle' mindset and introduce them to the acres of space, support, opportunity, inspiration and superb cost of living (33% lower than London) that awaits them in Kent.

We kicked off, as all good science projects do, with in-depth research. 500+ entrepreneurial-minded, scientific folk were surveyed to understand their perceptions of Discovery Park, and their attitudes towards Kent.

We added to this, with further insight gained from a (yep, you've guessed it) 'Discovery' session at the park with the senior management team - getting under the skin of the brand, the audience and the competitive set.

Connecting what people want from a place, when starting up a new business, with the amazing facilities on offer at the Park is easy. Our challenge, however was to show people how much more they get at Discovery Park. More space, more freedom to start small and grow their business, more support - and more for their hard-earned money. Our job was to clearly show how well connected the park is, and how easy it would be to step away from the 'expected' locations in London, Cambridge and Oxford - yet still be part of a thriving science community.

With a new website to build alongside the brand launch, the focus was on giving a clear user journey, and an even clearer message to the target audience.

"The team at The Good Stuff have been an absolute pleasure to work with. Their deep expertise in branding, creative and website strategy is evident through the comprehensive workshops they deliver, processes they work to and the high standard of outputs they supply.

We’ve been really impressed with all the work the team have done on our rebrand and new website, quickly getting a tight grasp on our requirements and bringing a bold, fresh perspective to our visual identity and messaging.

The Good Stuff are also great fun to work with and I wouldn’t hesitate in recommending them to anyone seeking a well thought out brand and marketing strategy or impactful creative solutions."

Kirsty Budden, Head of Marketing

Have a project in mind?

We’re always happy to chat to good people, so drop us a line and tell us what stuff is on your mind. The Merest gem of an idea, or a fully-fledged brief, we’re ready for you.