Connecting what people want from a place, when starting up a new business, with the amazing facilities on offer at the Park is easy. Our challenge, however was to show people how much more they get at Discovery Park. More space, more freedom to start small and grow their business, more support - and more for their hard-earned money. Our job was to clearly show how well connected the park is, and how easy it would be to step away from the 'expected' locations in London, Cambridge and Oxford - yet still be part of a thriving science community.

With a new website to build alongside the brand launch, the focus was on giving a clear user journey, and an even clearer message to the target audience.

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"The team at The Good Stuff have been an absolute pleasure to work with. Their deep expertise in branding, creative and website strategy is evident through the comprehensive workshops they deliver, processes they work to and the high standard of outputs they supply.

We’ve been really impressed with all the work the team have done on our rebrand and new website, quickly getting a tight grasp on our requirements and bringing a bold, fresh perspective to our visual identity and messaging.

The Good Stuff are also great fun to work with and I wouldn’t hesitate in recommending them to anyone seeking a well thought out brand and marketing strategy or impactful creative solutions."

Kirsty Budden, Head of Marketing

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