Charity Campaigns – Brand and comms support

Practical Brand and Comms support

delivered by good people, for charities like you

We’re here for teams who are over-stretched and under-resourced – but still need to make a big impact.

Charities aren’t short of passion – they’re short of time, people and ways to make their fundraising efforts really stand out.

If your team feels stretched, stuck or constantly reactive… you aren’t the only ones.

Here are the same four pressures we hear from charity leaders again and again, and we’re here to solve them:

1. “We’re overloaded – we don’t know what to focus on to make the biggest impact.”

Too many priorities. Too many expectations. No clear sense of what will make the most difference.

How we fix it:

We align teams with a shared understanding of who you are, where you’re going and what you hold dear so you can confidently move forward.

Good Foundations workshop – Assessing business foundations, brand and marketing with bespoke recommendations on what needs the greatest focus and opportunities that you might be missing.

Brand Core Definition – Uncover and define the foundations of your brand strategy, for a clear and confident way forward.

2. “We want to do so much, but don’t have the resource”

Tiny teams doing huge jobs. Content created from scratch every darn time. No consistent story.

How we fix it:

We build systems that save you hours – helping you tell your story across all channels with less effort, more consistency, and fewer briefs or rewrites.

Strategic Planning – what to say, to who and when

Messaging Frameworks – key messages and how to use them for each of your audiences

Custom GPT tools – pre-loaded with your brand and tone

3. “We need more visibility, impact and evidence.”

Your work is powerful, your purpose is strong – but cutting through the noise feels impossible.

And for funding applications? You need more presence, more awareness, more proof.

How we fix it:

We help you stand out, sharpen your voice and build visibility in ways that directly support grants, evidence gathering and public awareness.

Positioning Workshops – helping you stand out and connect with your audiences

Creative & Campaign Development – creating campaigns that drive results

Story-Led Content Support – building out messages that lead to understanding and action

4. “Our team is exhausted.”

People burning out. Pressures building. No time to pause or realign. Everything reactive, nothing restorative.

How we support your team:

We help you reset, reconnect and reinvigorate – building a healthier culture and giving your team confidence and accountability.

Leadership reset and alignment – workshops to ignite the team

Shared Values + Ways of Working – sessions to bring values to life for everyone

Wellbeing-First Facilitation – bringing teams together in relaxed and inspiring settings

Good stuff people are saying

BrightPath

A great session - chock full of insight! You lit up the room with your vibrant energy and rapid insight into our business. The process was pin-sharp, clarifying exactly what we need to focus our resources. Our team left the session full of optimism for the next steps, a huge thank you again to you both.

Matt Clifton
CEO

Oasis Domestic Abuse Charity

It is always enjoyable to spend time with Helen and James and benefit from their years of insight and expertise. The workshop was filled with sparky conversations and strategic input. They make brand work fun! We left the workshop feeling more confident about our comms strategy and buoyed up with creative ideas as to how to build our profile.

Jo Dawes
Head of Income

Cyril

Working with The Good Stuff is like being wrapped in a big creative hug… that also kicks you up the arse in the best way when you need it. Thoughtful, quirky, deeply human, and sharp as hell. I couldn’t have asked for better partners to help bring 'Cyril' into the world. If you’re building something with heart, purpose, or guts, you want The Good Stuff in your corner.

Katy Longhurst
Founder

TaxAid

You always knew where you were going – and we didn’t. Now that we’ve reached the end, it all makes sense. It’s clear that you had a vision for what we were going to end up with. James, Helen – thank you for the effort and engagement you put in. You truly got to know us; you didn’t just show up, you were present and connected with who we are. I have a huge amount of respect for that and for your craft. Thank you.

Valerie Boggs
CEO

Bemix

The Good Stuff have supported us in two very successful projects recently and I couldn't praise them enough. If you need a passionate team of expert strategic thinkers with wonderful personal skills to help your next brand project, go no further. They really are #TheGoodStuff

Mark Rose
Strategic Comms Lead

The Sports Trust

It was a brilliant session and couldn’t have come at a better time. It has been very challenging to find time to ‘break the wheel’ to look at the bigger picture, and the workshop helped me and the team clear the way to identify some really key next steps. Your energy, enthusiasm and expertise were key to that.

Dan Hulme
CEO

Ask Joan

Bringing Ask Joan to life wasn’t just about building a brand, it was about honouring a legacy. I knew I needed a creative team who could hold the weight of that story, but still make space for innovation, boldness, and a little bit of magic.

Katy Longhurst
Founder

I didn’t fully appreciate it back in January. I’d argued that we needed branding and a professional to do it, because there was a point where we thought it was just about choosing a name. But I felt it was more than that – it was a chance to relaunch, reposition, change perceptions, and create a platform that gives the organisation longevity and helps more people.

It’s not about scratching our heads over colours – it’s much deeper. Even though I was the one pushing for it at the start, I hadn’t realised how much it would influence everything – from how we write emails to how colours and fonts shape how people experience the organisation. It all adds up.

I really appreciate the work you did – even when the process felt tough and we didn’t fully grasp what it involved. Managing feedback wasn’t easy, but you handled it with care and professionalism.

I’m genuinely delighted that you joined us and made this rebrand possible.

Valerie Boggs – CEO, TaxAid

Psssst… pass it on

Do you know, if you choose to work with us, you can actually help other charities?

We’ve formed a collective to give pro-bono practical support to smaller charities who would otherwise be stuck.

‘Good Folk‘ gathers experienced volunteers with a wide array of skills, willing to offer their expertise when they’re needed most, as part of a shared effort to help charities move forward.

So you can help us, to help them.

Real impact. Real support.
No extra faff.

We’ve supported charities of all sizes – from tiny two-person teams to established organisations – to build brands, develop confidence and design campaigns without adding more pressure to the people doing the work.

Ready to lighten the load?

You don’t need another agency adding complexity. You need people who understand your challenges and can lighten the load from day one.

Share a short summary of your situation and what you’re looking to change – we’ll be honest about whether we’re a good fit and what working together could look like.

On that note, if your charity has an annual income under £300k, you may want to explore Good Folk – a pro bono collective run by Helen and James. It connects charities with experienced people who can offer practical help across a range of areas, free of charge. You can find out more here.

Practical Brand and Comms support

delivered by good people, for charities like you

We’re here for teams who are over-stretched and under-resourced – but still need to make a big impact.

1. “We’re overloaded – we don’t know what to focus on to make the biggest impact.”

2. “We want to do so much, but don’t have the resource”

3. “We need more visibility, impact and evidence.”

4. “Our team is exhausted.”

Good stuff people are saying

BrightPath

Oasis Domestic Abuse Charity

Cyril

TaxAid

Bemix

The Sports Trust

Ask Joan

Psssst… pass it on

Real impact. Real support. No extra faff.

let's see if we can help...

Real impact. Real support.
No extra faff.